Author Topic: The first Off-Whi  (Read 331 times)


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The first Off-Whi
« on: November 12, 2017, 09:19:36 pm »
Michael S. Green/AP/Rex Shutterstock
It has to be a tough task to impress the one and only Michael Jordan, but it sounds like Nike Air Max 90 Donne Nero Off-White designer Virgil Abloh did just that with his new Nike collaboration.
Ahead of the Off-White x Asics Gel Lyte 5 Homme Nike “The Ten” collection’s prerelease in September, Abloh and Kanye West associate, Tremaine Emory, spoke with Nike Air Pegasus 89 Femme Showstudio to explain why the collaboration is more than meets the eye.
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“There’s three important things,” Emory, who is the co-founder of creative agency No Vacancy Inn, said of the collection. “There’s the personal aspect. How [Abloh] seeded them out and wrote on them for everyone. Then, there’s the design aspect. You know, how they’re made to kind of be worn in, and all the other Adidas Superstar Femme Rose aspects; the laces, the writing on the side, the no Nike check, the ’85’ right here … Everything about it. But then, there’s also Virgil’s journey as a graduate from the Kanye West Nike Air Max Classic BW Homme university.”
But perhaps the most interesting reveal of the clip came as Emory reflected on Abloh’s Illinois Adidas Superstar Homme upbringing, which sparked a personal connection to Jordan. According to Emory, Jordan’s personalized Off-White x Air Jordan 1s — which circulated on social media in June, around the same time celebrities like Drake were receiving customized pairs — weren’t any ordinary sneaker seeding.
Off-White x Air Jordan 1Virgil Abloh writing on the shoe box of the Off-White x Air Jordan 1 he customized for Michael Jordan.
Twitter: Nike Air Huarache Femme @virgilabloh
“I wish time travel existed, and you could go back and be like, ‘Virgil, 16-year-old, 18-year-old Virgil, you’re going to have a collab with Nike one day, with Jordans. And then Michael Jordan is going to text Nike and say I need a pair of those, and you gotta sign a pair to him,'” Emory said. Nike Air Max 90 Womens Pink “Just madness.”
The first Off-White x Nike “Revealing” drop will be prereleased in New York City on Sept. 9-13, Nike Air Max 90 Mujer Negro London on Sept. 18-22, Milan on Sept. 21-25 and Paris on Sept. 26-30. The “Revealing” range includes the Air Jordan 1, Air Max 90, Air Presto, Air VaporMax and Blazer.
The full collection, which also includes the “Ghosting” collection made up of the Air Force 1 Low, Air Max 97, Converse Chuck Taylor, React Hyperdunk 2017 and Zoom Vaporfly, will see a wider release in November.
Watch the full video with Emory below.
Off-White Nike Air Vapormax Femme x Air Jordan 1Virgil Abloh’s Off-White x Air Jordan 1 customized for